Getting Audience Attention Is Tougher Than Ever

Today’s media business challenges are clear, significant, and often painful. Traditional media is experiencing difficult times as people move rapidly to the internet and other digital media for news, music, sports, entertainment, and other content. The choices to access and engage with this content are becoming limitless, and more and more, people are demanding a personalized, interactive experience that’s available 24/7. They want to share content with friends, respond to it, debate about it, send it along to colleagues, and engage with it when and where they choose.

Online social community platforms effectively support people’s need to create conversation and identity - their tastes, beliefs, attitudes and opinions – but these platforms are not designed to achieve the strategic objectives of media companies. They don’t help engage an audience community around their specific content and brand, so they don’t help companies to keep and grow their audiences. And today the new content consumers are as engaged and influenced by their peers and the content they create as they are by traditional media. So, if your audience is less and less loyal and influenced by your personalities and content, then the question becomes:

What can you do to keep and grow your audience, engage them more fully, offer your advertisers more compelling promotional opportunities, and develop new revenue streams?

ConvoCast - The Audience Community Conversation Network

At ConvoCast, we have developed a solution. We know that traditional media is scrambling to keep up with a challenging and changing business landscape. You have your web presence and an interactive budget, but how do you use these resources more effectively to engage with your audience, understand their preferences, make your content more timely and relevant, and keep them coming back?

ConvoCast’s Audience Engagement Platform meets these challenges by supporting both community and conversation to more effectively engage your audience, attract a new online audience, adapt program content to meet the demands of these consumers, and create well-targeted online advertising, sponsorship, and promotional opportunities.

ConvoCast Offers The Power of Natural Voice Expression

The robust ConvoCast application is unique because it gives the power of voice expression to the broadcast audience’s conversation as well as to your online community connection. The digital audio posting feature lets listeners speak their minds by using the most natural means of human expression: VOICE. From online to telephony, from anywhere and at any time, your audience can use their own voices to express opinions, debate, collaborate, share and create around your real-time content. This ability makes for a more personal and interactive experience and a deeper relationship both within your audience community and with your network’s, station’s or show’s brand, content, personalities, and advertisers.

In short, ConvoCast is the solution to many of the significant challenges traditional media is facing in creating a more powerful relationship with its current and future audiences.

Got your attention? We would love to give you some of ours. Get in on the conversation while we demonstrate the ConvoCast audience community engagement solution. Please contact Eric Tulin @eric@ConvoCast.com or 860-882-9151.